San Francisco Travel offices

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June 6, 2022
San Francisco Travel Office

Careers

Opportunities to join the San Francisco Travel Team

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel.

Current Staff Openings:

Manager, Digital & Social Media Marketing

Our Mission at SF Travel is to promote the San Francisco Region as a top global destination by leading the way in performance, innovation, and sustainability. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

Manager, Digital & Social Media Marketing is responsible for executing the digital marketing and social strategy across our leisure visitor, convention sales/services and organization owned & paid media channels, targeting the top-of-funnel with inspirational creative assets and lower in the funnel with performance campaigns that drive direct economic to San Francisco and the region. This position will partner with membership to execute paid sponsorships and convention sales and services to promote meetings in the city. The successful candidate must demonstrate proven skills and experience in hands-on development, creation and management of social media content and tactics, producing and executing marketing campaigns across the customer journey, working in highly cross-functional and fast-paced environments, and must be skilled in collecting, analyzing and reporting on our digital marketing and social media activities to determine how to iterate and evolve campaigns over time and drive impact for San Francisco and the greater region. Above all, the ideal candidate must have strong storytelling skills and the ability to see how a story can be told across any and all owned and paid platforms.

What you'll be doing:

Social Media Marketing Responsibilities

  • Responsible for day-to-day management of the leisure visitor, partnership and convention sales/services social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.
  • Ensure that all social communication, whether it’s a Facebook post, Instagram photo or a twitter conversation adheres to San Francisco Travel’s voice and tone guidelines.
  • Create, curate, and manage all published content across all social platforms including images, video, written articles and stories.
  • Create and coordinate social media editorial calendars and schedules. Collaborate with Sr. Manager, Global Content and Communications on development and publishing of website content
  • Communicate with followers, respond to queries in a timely manner and monitor destination reputation
  • Design, manage and optimize paid social media across Facebook, Instagram, Twitter, LinkedIn, YouTube and other social platforms
  • Develop and expand community and/or influencer outreach efforts
  • Collaborate with other teams, like convention sales, membership and sponsors on social media campaigns

Advertising and Promotions Development

  • Plan, implement, execute and optimize digital marketing campaigns, including full-funnel management from brand awareness to conversion.
  • Plan and execute ad hoc promotions (sweepstakes, social media and sponsorships), event sponsorships or trade (Bay to Breakers, SailGP, Pride) and media partnerships (Q. Digital).
  • Responsible for helping to increase private revenue goals through paid media promotions.
  • Work with affiliate partners (Booking.com, Tiqets) to drive room nights, ticket sales and private revenue
  • As a key member of the Content Services Team, develop and produce content as needed
  • Assist Sr. Director, Global Marketing with management of global agency partners.

Technical and Analytical Responsibilities

  • Analyze campaign performance and recommend optimizations as necessary.  Develop campaign dashboards as needed and identify key benchmarks to increase campaign ROI.
  • Develop comprehensive post-campaign performance analyses and reports for internal and external stakeholders.
  • Analyze key metrics and adjust strategy as needed
  • Compile reports for management showing results laddering up to goals and KPIs

Budget Management

  • Responsible for sourcing estimates, processing invoices, tracking of program budget and researching discrepancies.

Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 4 – 6 years of experience of social media marketing experience (specifically managing Facebook, Instagram, Twitter and managing paid social campaigns)
  • Self-motivated individual with proven record of creative content creation, ability to analyze social channels and executing successful digital campaigns that drove measurable results for the company or brand.
  • Possesses excellent existing influencer relations and experience.
  • Good understanding of multichannel marketing hubs, ad tech and customer data platforms
  • Excellent analytical and strategic thinking skills
  • Familiarity with media and performance measurement as well as attribution and media mix modeling
  • Strong influence and negotiation skills
  • Demonstrated track record in evaluating, selecting, and managing budget for relevant marketing campaigns
  • Proven ability to effectively drive people, process, and technology change in a dynamic and complex environment
  • Clear talent for building and developing relationships with non-marketing functions such as sales and sponsorships
  • Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies to senior business leaders, as well as business concepts to technologists
  • Knowledgeable in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies.
  • Photography, videography, photoshop and HTML skills a plus
  • Provide proof that you left your heart in San Francisco

Perks:

While promoting one of the greatest cities in the world, we have plenty more to offer.

  • Generous vacation policy. You’ll get more than the typical 10 days.
  • Flexible hybrid work policy. San Francisco Travel is in the office three days a week + you get 20 work from anywhere days a year (that’s a whole month).
  • Aside from all the national holidays that San Francisco Travel observes, you get a day off for your birthday that you can use any time of the year.
  • You get a pension. We will contribute and help you prepare for your future.
  • Premium healthcare plans.
  • Cell phone credit. We’ll subsidize the cost of our phone plan.

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Future income requirements and/or goals 

Send to: 2022_Ma.uf2zeepm28zqtbig@u.box.com (with Manager, Digital & Social Media Manager in the subject line)

Director, Citywide Accounts DC/VA/MD (based in DC area)

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

Responsible for the total account management of select convention center accounts from the Washington DC / Virginia / Maryland region, that meet in San Francisco.  Maintains in-market and timely contact with assigned citywide customers and San Francisco citywide hotel salespeople.  Also refers any self-contained business for member hotels to the appropriate sales manager for that territory in order to maximize convention business for the City and County of San Francisco.

What you will be doing: 

  • Primary responsibility is total account management and business development of accounts from the Mid-Atlantic region (DC/VA/MD) utilizing Moscone Center. 
  • Maintain relationships with customers to assure their complete satisfaction with the convention center, hotel partners and other contracting agencies. 
  • Generate new citywide leads and bookings including qualifying the business, finding dates, entering and managing space holds (entering, changing, releasing), and issuing the lead. 
  • Lead follow up by collecting hotel availability, coordinating site visits for all tentative business, issuing letters of intent/proposals on behalf of Moscone Center, and providing liaison assistance to the client on behalf of San Francisco.
  • Responsible for meeting or exceeding predetermined goals.
  • Organize and participate in sales trips, face to face appointments, presentations, tradeshows, and client events as necessary based on assigned market.
  • Sales activities would include the interaction with meeting planners both in traditional, digital and social media correspondence, telephone solicitation, direct personal sales calls in the DC/VA/MD area as well as participation in various industry tradeshows and conferences.
  • Maintain account records for all assigned accounts including documented appointments, activities, importing documents, and overall account management in CRM system (currently Salesforce)
  • Collaborate with member hotels’ sales teams, exchanging information to better understand their needs and to inform them of the needs of the client.
  • Create and submit a detailed call report prior to and after a sales trip is conducted
  • Track and report personal sales results. 
  • Be an active member of market related industry organizations
  • Participate in related client appreciation events for citywide customers
  • Participate in and attend San Francisco Travel Association sponsored events
  • Produce accurate expense reports on a monthly basis.
  • Other duties may be assigned

 Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Self-motivated individual with proven record of sales ability 
  • Excellent oral and written communication skills
  • Quick learner of CRM system, Salesforce, and daily use of it in an efficient manner in the management of sales accounts 
  • Ability to communicate and work well with others in a professional manner 
  • Ability to handle multiple priorities
  • Proficient in Microsoft Office products (Word, Excel, PowerPoint)
  • Use of Concur (Accounting/Expense software System)

Supervisory Responsibilities:

Directly supervises one or more shared administrative assistants in the Convention Sales Department.  Carries out supervisory responsibilities with the San Francisco Travel Association policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.

Education and/or Experience:

Education and/ or training equivalent to college graduate, preferably with a degree in business administration or hospitality management, plus a minimum of five years’ experience in Hotel, DMO or Convention Center Sales.

If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Future income requirements and/or goals

 Email to: 2022_Di.rasmjw0yo6omjvnc@u.box.com with Director, Citywide Accounts DC/VA/MD, in the subject line) 

Manager, Convention Sales Northeast & Midwest Region (preferably based in New York region)

The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

 Manager of Convention Sales is responsible for the lead generation and hotel booking production for convention sales self-contained accounts from the Northeast and temporarily Midwest territory.. Maintains in-market and timely contact with customers and San Francisco self-contained meetings hotel salespeople .  Also, refers any citywide business for Moscone Center from assigned territories to the Director, Citywide Accounts for the appropriate territory in order to maximize new and repeat convention business for the City and County of San Francisco.  Manager is responsible for the management of administrative associate.

What you will be doing:

  • Responsible for soliciting and booking self-contained hotel group business for San Francisco hotels with primary focus on booking hotel room nights in assigned territories
  • Responsible for working with customers, assisting them with navigating hotel and venue products, keeping close contact with the customer and hotels in order to confirm group business
  • Generate self-contained group leads and bookings and responsible for achieving or exceeding room night booking goals
  • Work efficiently to ensure leads and revisions are communicated to appropriate hotels/venues in a timely fashion.
  • Develop, implement and execute  territorial sales plan and strategies, demonstrating an understanding of the overall market, i.e., hotels’ strengths and weaknesses, economic trends, supply and demand
  • Work collaboratively with San Francisco Home Office and Regional Sales Offices and assist with selling, implementation and follow-through of group sales strategies
  • Actively solicit and maintain accounts in assigned territories by conducting direct sales efforts through bids, targeted sales missions, sales calls and participation at tradeshows/conferences and industry activities that are designed to reach group meeting planners
  • Partner with hotels’ sales teams on sales calls in order to exchange knowledge and better understand each hotel’s needs.
  • Be an active member of local market industry organizations (i.e. MPI, PCMA, etc.)
  • Arrange and participate in client appreciation events for meeting planners headquartered in the designated geographical territory
  • Conduct follow up sales calls as a result of direct sales activities
  • Create and submit a detailed call report prior to and after a sales trip is conducted
  • Track and report personal sales results. 
  • Produce detailed expense reports on a monthly basis
  • Handle all clients from initial contact through booking.  Maintain detailed records of all client interaction utilizing CRM system
  • Uncover new business that is not in our database. 
  • Interface with hotel and other San Francisco Travel partners to facilitate efficient and thorough follow up based on these fields.
  • Arrange site inspections of San Francisco and accompany clients when appropriate
  • Maintain records of all client contact, traces and account management in the CRM system.
  • Obtain feedback on quality of the client experience by sending out surveys (managed by sales manager if group has 249 rooms peak or less)
  • Document all pertinent file activity in CRM
  • Carry out periodic assignment of special promotional activities.
  • Participate in and attend San Francisco Travel sponsored events.
  • Give oral sales presentations as needed
  • Occasional overnight travel
  • Other duties may be assigned. 

 Attributes and Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Self-motivated individual with proven record of sales ability 
  • Excellent oral and written communication skills
  • Quick learner of CRM system, Salesforce, and daily use of it in an efficient manner in the management of sales accounts 
  • Ability to communicate and work well with others in a professional manner 
  • Ability to handle multiple priorities
  • Proficient in Microsoft Office products (Word, Excel, PowerPoint)
  • Use of Concur (Accounting/Expense software System)

 Supervisory Responsibilities:

Directly supervises one or more shared administrative assistants in the Convention Sales Department.  Carries out supervisory responsibilities with the San Francisco Travel Association policies and applicable laws.  Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.

 Education and/or Experience:

Education and/ or training equivalent to college graduate, preferably with a degree in business administration or hospitality management, plus a minimum of five years’ experience in Hotel, DMO or Convention Center Sales.

 If you think you are the right candidate for this position, please provide us with the following:

  1. Cover letter (no more than a page, telling us why you’re the right person for this role).  This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.
  2. Detailed resume of your relevant experience – note that a resume sent without a creative and functionally informative cover letter will only minimally be considered
  3. Future income requirements and/or goals

 Email to: kenley@sftravel.com and paul@sftravel.com (with Manager, Convention Sales Northeast & Midwest Region in the subject line)  

Current Volunteer Openings: 

San Francisco Volunteer Ambassador

The San Francisco Visitor Information Center is temporarily closed.

Current Internship Openings:

San Francisco Travel is not accepting internship applications for Summer 2021 and beyond. Our programs are currently under re-evaluation. If we are able to host Bay Area students requiring an internship for graudation in Spring 2022, we will post an update on our application process in Fall 2021. Thank you for your interest. 

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